AURORA - ILLUMINATING LIFE
Cadbury Augmented Reality
1 Billion Smartphones Augmented Reality Activated in 2018
Project Overview
Working with the Cadbury Customer Marketing and Innovation team we developed new AR platforms to bring alive iconic Cadbury characters their Easter Bunny & Freddo the Frog.
This was done in collaboration with a major FMCG retailer to explore the future in shopper experiences through Catalog, POS & Packaging utilizing visual recognition technology ARKIT, ARCORE & 3D Animation.
Project Information
- Project : Customer Activation
- Client : Mondelez
- Duration : 1 month
- Date : October 2017